Working on a partnership during COVID was tough, but what a better partner than Coronado Brewing Company. It started with the Weekend Vibes campaign, where they came to us looking increase sales on their flagship IPA. After research & development, we began a collaboration that soon blossomed into a partnership.
Concept and create OTT ad-spots that engage and keep viewer’s attention while effectively driving awareness towards “Weekend Vibes IPA”.
Speak to a wide array of demographics and beer consumers via lifestyle based creative. Remind viewers that this beer is strong enough for a weekend kick-back, or easy enough for a Tuesday night. And finally, create relatable content that leaves an impression on potential buyers to drive their decisions while choosing what to drink.
- Content Strategy
- Increased product sales!
- Record months in off-premise sales
- Partnership birthed out of initial ask.
- Platform specific content for a full campaign immersion.
- 1.6 Million Impressions
- 600K unique individuals reached.
- Weekend Vibes becomes #1 selling brand.