Working on a partnership during COVID was tough, but what a better partner than Coronado Brewing Company. It started with the Weekend Vibes campaign, where they came to us looking increase sales on their flagship IPA. After research & development, we began a collaboration that soon blossomed into a partnership.
Challenge
Concept and create OTT ad-spots that engage and keep viewer’s attention while effectively driving awareness towards “Weekend Vibes IPA”.
Solution
Speak to a wide array of demographics and beer consumers via lifestyle based creative. Remind viewers that this beer is strong enough for a weekend kick-back, or easy enough for a Tuesday night. And finally, create relatable content that leaves an impression on potential buyers to drive their decisions while choosing what to drink.
Services
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- Creative
- Content Strategy
- Storyboarding
- Production
- Post-Production
HERO CONTENT
Results
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- Increased product sales!
- Record months in off-premise sales
- Partnership birthed out of initial ask.
- Platform specific content for a full campaign immersion.
BTS
Data
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- 1.6 Million Impressions
- 600K unique individuals reached.
- Weekend Vibes becomes #1 selling brand.
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