Working on a partnership during COVID was tough, but what a better partner than Coronado Brewing Company. It started with the Weekend Vibes campaign, where they came to us looking increase sales on their flagship IPA. After research & development, we began a collaboration that soon blossomed into a partnership.

Challenge

Concept and create OTT ad-spots that engage and keep viewer’s attention while effectively driving awareness towards “Weekend Vibes IPA”.

Solution

Speak to a wide array of demographics and beer consumers via lifestyle based creative. Remind viewers that this beer is strong enough for a weekend kick-back, or easy enough for a Tuesday night. And finally, create relatable content that leaves an impression on potential buyers to drive their decisions while choosing what to drink.

Services

    • Creative
    • Content Strategy
    • Storyboarding
    • Production
    • Post-Production

HERO CONTENT

Results

    • Increased product sales!
    • Record months in off-premise sales
    • Partnership birthed out of initial ask.
    • Platform specific content for a full campaign immersion.

BTS

Data

    • 1.6 Million Impressions
    • 600K unique individuals reached.
    • Weekend Vibes becomes #1 selling brand.

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Taylor Guitars

LIVE Engagement gives Taylor the WIN!

There’s going live on your mobile phone, then there’s going PRO-LIVE w/Rowlbertos! See how a 3-Camera LIVE-stream captures it all for Taylor Guitars.

“Facebook live stream” has enjoyed a 330% increase in searches from 2016 to 2018
-techjury